Santa Cruz

Perfection? - There is no such thing as the perfect bike. Perfection is an illusion, a rabbit that our psychic greyhounds are always chasing. Yet we all desire it. Every rider - Lycra-lean xc racer and armor clad downhiller alike - has his or her own personal idea of perfection. Meanwhile, our sport evolves, the boundaries of what we deem possible expand outward, and our collective needs evolve, redefining the concept of perfection along the way.

In our constant quest for that elusive perfection, we look everywhere for inspiration. We gather feedback from World Champion Syndicate team athletes, we torture our bikes beneath riders more diverse in their needs than anyone else on the planet (we've got blind downhill racers, transgender athletes, and mutant freaks like Hellrider Mark Weir constantly pounding our products into the ground), and all of us here at Santa Cruz ride - a lot.

No matter how we try, however, we never reach perfection. Every time we think we've done it absolutely right, that we've got a bike that nobody could improve on, one of our engineers gets that gleam in his eyes, and we go back to the drawing board, back to the prototype frame jig, back to the hours and hours of tweaking and testing, back to the search for something better.

There is no such thing as a perfect bike. But that doesn't stop us from trying to build it.

Brand website: www.santacruzbicycles.com